REVIEW OF SELLING AND DISTRIBUTION POLICIES AND PROGRAMS

Selling and distribution function are one of the most important function for an organisation. The survival of an
organisation largely depends on the effectiveness of selling and distribution function. Management of distribution channels involves efficient channel design, conflict management and implementation of sophisticated channel information systems which will enhance the process of making the products available to the end consumer in a timely manner.

Review of sales and distribution function is very important from internal control point of view and it requires a
detailed understanding of company business.